XEROX—PARC INNOVATION

XEROX—PARC INNOVATION

The Palo Alto Research Center (PARC) has long been known as the innovation engine of Xerox, sharing much of Xerox brand equity. With a new generation of ventures emerging, it’s time for PARC to establish its own distinct brand — PARC Innovation — and connect with fresh audiences and markets.

 

The project objective is to design a new brand and digital presence to reflect the new business unit and branding strategy for PARC.

Role

Visual Designer

Role

Visual Designer

Responsibilities

Web/UI Design

Responsibilities

Web/UI Design

DESIGN SYSTEM

DESIGN SYSTEM

DESIGN SYSTEM

Collaborated with UI/UX designers and strategists to create a scalable, dynamic visual system that embodies PARC’s forward-thinking ethos. Bold typography, vibrant photography, bright accent colors, layered UI elements, asymmetrical layouts, and fluid motion convey PARC Innovation as a modern, cutting-edge tech brand.

Collaborated with UI/UX designers and strategists to create a scalable, dynamic visual system that embodies PARC’s forward-thinking ethos. Bold typography, vibrant photography, bright accent colors, layered UI elements, asymmetrical layouts, and fluid motion convey PARC Innovation as a modern, cutting-edge tech brand.

DIGITAL-FIRST BRAND EXPRESSION

DIGITAL-FIRST BRAND EXPRESSION

DIGITAL-FIRST BRAND EXPRESSION

Content Model

Collaborated with a UX designer and content strategist to shape PARC’s homepage framework, featuring a company manifesto that reflects its new positioning, impactful articles highlighting capabilities, and a call to action inviting users to join PARC’s mission.

Content Model

Collaborated with a UX designer and content strategist to shape PARC’s homepage framework, featuring a company manifesto that reflects its new positioning, impactful articles highlighting capabilities, and a call to action inviting users to join PARC’s mission.

Homepage Design

The goal is to craft a dot-com experience that is both compelling and intuitive. By balancing structure with purposeful animation across devices, the design invites users to seamlessly explore PARC’s insights, innovations, and capabilities.

Homepage Design

The goal is to craft a dot-com experience that is both compelling and intuitive. By balancing structure with purposeful animation across devices, the design invites users to seamlessly explore PARC’s insights, innovations, and capabilities.