BLOOMBERG
BLOOMBERG
BLOOMBERG
Bloomberg, a global leader in business and financial information, aimed to evolve its brand identity through a refreshed visual language and design system. The objective was to keep Bloomberg’s content valuable, original, and vibrant, aligning with its mission to unleash the power of information and inspire impactful change.
Bloomberg, a global leader in business and financial information, aimed to evolve its brand identity through a refreshed visual language and design system. The objective was to keep Bloomberg’s content valuable, original, and vibrant, aligning with its mission to unleash the power of information and inspire impactful change.
Role
Visual Designer
Role
Visual Designer
Responsibilities
Design System
Visual Design
Data Visualization
Brand Guidelines
Responsibilities
Design System
Visual Design
Data Visualization
Brand Guidelines
A DYNAMIC BRAND
A DYNAMIC BRAND
A DYNAMIC BRAND
Worked with a team of stakeholders, designers, and strategists to craft an evolved brand expression for Bloomberg, built on four key attributes—Smart, Bold, Open, and Dynamic.
Worked with a team of stakeholders, designers, and strategists to craft an evolved brand expression for Bloomberg, built on four key attributes—Smart, Bold, Open, and Dynamic.
Worked with a team of stakeholders, designers, and strategists to craft an evolved brand expression for Bloomberg, built on four key attributes—Smart, Bold, Open, and Dynamic.
DESIGN SYSTEM
DESIGN SYSTEM
DESIGN SYSTEM
Typography
Color
Cropping Pattern
This pattern is derived from the geometry of the wordmark and grid, guiding the slicing of images and structuring key print layouts.
Cropping Pattern
This pattern is derived from the geometry of the wordmark and grid, guiding the slicing of images and structuring key print layouts.
Dynamic Pattern
This pattern, also inspired by the geometry of the wordmark and grid, takes a different approach to convey movement, adaptability, and flexibility.
Dynamic Pattern
This pattern, also inspired by the geometry of the wordmark and grid, takes a different approach to convey movement, adaptability, and flexibility.
Grids
The grid system embodies Bloomberg’s identity as an information company committed to precision and sophistication. Functional. Smart. Mathematical. Every element is crafted with logic and purpose, emphasizing that everything is built on structure and function.
Grids
The grid system embodies Bloomberg’s identity as an information company committed to precision and sophistication. Functional. Smart. Mathematical. Every element is crafted with logic and purpose, emphasizing that everything is built on structure and function.
Data Visualization
Created a scalable identity system featuring logos, color palettes, fonts, motion typography, illustrations, and icons for use across various applications, including web/UI, desktop and mobile, IG try-on filters, brand videos, packaging, and marketing materials.
Data Visualization
Created a scalable identity system featuring logos, color palettes, fonts, motion typography, illustrations, and icons for use across various applications, including web/UI, desktop and mobile, IG try-on filters, brand videos, packaging, and marketing materials.
Brand Guidelines
Brand Guidelines
APPLICATIONS
APPLICATIONS
APPLICATIONS
