mmERCH is a Web3 fashion brand that combines generative AI, NFTs, and on-demand manufacturing to produce "1-of-1-of-x" luxury apparel. Each collection showcases algorithmically generated, one-of-a-kind designs recorded on the blockchain, connecting wearers to a unique network bridging digital and physical realms. With the launch of the Genesis Collection in collaboration with legendary comic artist Gilbert Hernandez, The goal is to craft a compelling visual identity and impactful activations to celebrate its debut.