URWUE, short for “YOU ARE WHAT YOU EAT,” is a playful apparel brand that celebrates the intersection of food and individuality through quirky designs. The debut Breakfast Collection features fun apparel inspired by beloved breakfast items like eggs, bread, butter, pancakes, bacon, and more. URWUE also shares fun food knowledge through newsletters and social media, celebrating the deliciously odd aspects of food.

YOU ARE WHAT YOU EAT. WHO ARE YOU?