THE NO. 2 EYEWEAR—BRANDING
THE NO. 2 EYEWEAR—BRANDING
THE NO. 2 EYEWEAR—BRANDING
The No. 2 Eyewear is a minimalist brand with an innovative twist on traditional eyewear, crafted for those who value style, comfort, and functionality. It addresses common issues like discomfort, weight, and frequent repairs found in conventional eyewear. For the brand launch, the goal is to build a scalable brand system that’s usable, relatable, and eye-catching.
The No. 2 Eyewear is a minimalist brand with an innovative twist on traditional eyewear, crafted for those who value style, comfort, and functionality. It addresses common issues like discomfort, weight, and frequent repairs found in conventional eyewear. For the brand launch, the goal is to build a scalable brand system that’s usable, relatable, and eye-catching.
Role
Founder / Creative Director
Role
Founder / Creative Director
Responsibilities
Brand Identity
Visual Design
Web/UI Design
Packaging design
Art Direction
Video Production
Responsibilities
Brand Identity
Visual Design
Web/UI Design
Packaging design
Art Direction
Video Production
BRAND STRATEGY
BRAND STRATEGY
BRAND STRATEGY
Collaborated with a brand strategist to define the brand’s unique purpose, positioning, and identity, creating a meaningful connection with its audience. The brand attributes are Adaptable, Timeless, Effortless, and Versatile.
Collaborated with a brand strategist to define the brand’s unique purpose, positioning, and identity, creating a meaningful connection with its audience. The brand attributes are Adaptable, Timeless, Effortless, and Versatile.
DESIGN SYSTEM
DESIGN SYSTEM
DESIGN SYSTEM
Created a scalable identity system featuring logos, color palettes, fonts, motion typography, illustrations, and icons for use across various applications, including web/UI, desktop and mobile, IG try-on filters, brand videos, packaging, and marketing materials.
Created a scalable identity system featuring logos, color palettes, fonts, motion typography, illustrations, and icons for use across various applications, including web/UI, desktop and mobile, IG try-on filters, brand videos, packaging, and marketing materials.
ART DIRECTION
ART DIRECTION
ART DIRECTION
Motion Typography
The expressive motion typography showcases the brand’s versatility across applications, mirroring the flexible and adaptive nature of The No. 2 Eyewear.
Motion Typography
The expressive motion typography showcases the brand’s versatility across applications, mirroring the flexible and adaptive nature of The No. 2 Eyewear.
Campaign Photography & Brand Video
Collaborated with a team of photographer, stylist, video editor, motion designer, and production to create The No. 2’s campaign photography and brand video. The art direction is simple and clean, using bright color blocks in blue, yellow, and red to contrast with the minimal aesthetics of The No. 2 sunglasses, while maintaining overall harmony.
Campaign Photography & Brand Video
Collaborated with a team of photographer, stylist, video editor, motion designer, and production to create The No. 2’s campaign photography and brand video. The art direction is simple and clean, using bright color blocks in blue, yellow, and red to contrast with the minimal aesthetics of The No. 2 sunglasses, while maintaining overall harmony.
IG FILTER
IG FILTER
IG FILTER
Virtual Try-On
Collaborated with an engineer to create an interactive IG try-on filter that adds a unique brand experience, incorporating dynamic motion typography to make the try-on experience more engaging than a standard eyewear filter.
Virtual Try-On
Collaborated with an engineer to create an interactive IG try-on filter that adds a unique brand experience, incorporating dynamic motion typography to make the try-on experience more engaging than a standard eyewear filter.
THE NAME — THE NO. 2
THE NAME — THE NO. 2
THE NAME — THE NO. 2
Why not No. 1?
“No. 2” is slang for “sh*t,” so "The No. 2" cleverly stands for “the sh*t”—a reflection of our belief that we don’t need to be No. 1, we aim to be exceptional.
Why not No. 1?
“No. 2” is slang for “sh*t,” so "The No. 2" cleverly stands for “the sh*t”—a reflection of our belief that we don’t need to be No. 1, we aim to be exceptional.
IMPACTS
IMPACTS
IMPACTS
7 International Design Awards
2021 Good Design Awards — Winner
2021 International Design Awards (IDA), Accessory — Gold
2021 A’ Design Award, Jewelry, Eyewear, and Watch Design — Silver
2021 Muse Design Awards, Fashion Design, Eyewear — Gold
2021 AC Design Excellence Awards, Tech & Innovation — Winner
2021 NY NOW Accent on Design — Winner
2021 London International Creative Competition — Official Selection
7 International Design Awards
2021 Good Design Awards — Winner
2021 International Design Awards (IDA), Accessory — Gold
2021 A’ Design Award, Jewelry, Eyewear, and Watch Design — Silver
2021 Muse Design Awards, Fashion Design, Eyewear — Gold
2021 AC Design Excellence Awards, Tech & Innovation — Winner
2021 NY NOW Accent on Design — Winner
2021 London International Creative Competition — Official Selection
Publication
Highlighted in Rotate, a book on innovative women entrepreneurs, with a chapter focused on human-centered design.
Publication
Highlighted in Rotate, a book on innovative women entrepreneurs, with a chapter focused on human-centered design.
Press
Featured in WWD, Vision Monday, Accessories Council Magazine, and Shoutout LA.
Press
Featured in WWD, Vision Monday, Accessories Council Magazine, and Shoutout LA.
Fashion Show
Showcased at Taipei Fashion Week 2022 in collaboration with Wangliling.
Fashion Show
Showcased at Taipei Fashion Week 2022 in collaboration with Wangliling.
